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REA Group Limited (REA) - Financial and Strategic SWOT Analysis Review
Publication Date Mar 2013
Product Type Report
Pages 28
Single User License help $ 125.00
Site User License help $ 250.00
Corporate User License help $ 375.00
 

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Summary

REA Group Limited (REA Group) is one of the leading online advertising service providers in Australia. The company owns and operates real estate and commercial property advertising sites. It offers website development services to the real estate industry, and software licensing of real estate agent back office solutions and print publications to advertise properties for sale and rent. REA Group operates 13 websites including realestate.com.au, realcommercial.com.au, property.com.au, HubOnline, casa.it, atHome.lu, and squarefoot.com.hk. The company operates in Australia, Hong Kong, Italy, and Luxembourg.

This comprehensive SWOT profile of REA Group Limited provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Note: Some sections may be missing if data is unavailable for the company

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Table of Contents
Table of Contents 2
List of Tables 3
List of Figures 3
Section 1 - About the Company 4
REA Group Limited - Key Facts 4
REA Group Limited - Key Employees 5
REA Group Limited - Key Employee Biographies 6
REA Group Limited - Major Products and Services 7
REA Group Limited - History 8
REA Group Limited - Company Statement 9
REA Group Limited - Locations And Subsidiaries 10
Head Office 10
Other Locations & Subsidiaries 10
Section 2 – Company Analysis 12
REA Group Limited - Business Description 12
REA Group Limited - Corporate Strategy 13
REA Group Limited - SWOT Analysis 14
SWOT Analysis - Overview 14
REA Group Limited - Strengths 14
Strength - Market Leading Position 14
Strength - Operational Efficiency 14
Strength - Increasing Liquidity 14
REA Group Limited - Weaknesses 14
Weakness - Geographical Concentration: Australia 14
REA Group Limited - Opportunities 15
Opportunity - Market Prospects 15
Opportunity - Strategic Growth Initiatives 15
Opportunity - Australia: Property Outlook 15
REA Group Limited - Threats 16
Threat - Rapid Technological Changes 16
Threat - Global Economic Scenario 16
Threat - Competitive Environment 16
REA Group Limited - Key Competitors 17
Section 3 – Company Financial Ratios 18
Financial Ratios - Capital Market Ratios 18
Financial Ratios - Annual Ratios 18
Performance Chart 20
Financial Performance 20
Financial Ratios - Interim Ratios 21
Financial Ratios - Ratio Charts 22
REA Group Limited, Recent Deals Summary 23
Section 4 – Appendix 24
Methodology 24
Ratio Definitions 24
About GlobalData 28
Contact Us 28
Disclaimer 28

List of Tables
List of Tables
REA Group Limited, Key Facts 4
REA Group Limited, Key Employees 5
REA Group Limited, Key Employee Biographies 6
REA Group Limited, Major Products and Services 7
REA Group Limited, History 8
REA Group Limited, Other Locations 10
REA Group Limited, Subsidiaries 11
REA Group Limited, Key Competitors 17
REA Group Limited, Ratios based on current share price 18
REA Group Limited, Annual Ratios 18
REA Group Limited, Interim Ratios 21
REA Group Limited, Recent Deals Summary 23
Currency Codes 24
Capital Market Ratios 24
Equity Ratios 25
Profitability Ratios 25
Cost Ratios 26
Liquidity Ratios 26
Leverage Ratios 27
Efficiency Ratios 27

List of Figures
List of Figures
REA Group Limited, Performance Chart (2008 - 2012) 20
REA Group Limited, Ratio Charts 22

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