The Cloud has moved beyond simply computing to encompass communications, applications, content, and commerce. Approximately 90% of global Internet users already depend on the Cloud, either directly through consumer services, or indirectly through their service provider’s reliance upon various Cloud as a Service solutions on a business-to-business (B2B). While the Cloud ecosystem has enjoyed much success on a B2B basis to this point, the significant growth trajectory lies in the opportunity for Business-to-Consumer (B2C) Cloud services.
Mobile consumers currently leverage the Cloud to store and consume media, and sync their apps, files, and data across devices. We see these services evolving to include replacement of many non-Cloud offerings as well as many new services spawn from the unique Cloud delivery model and capabilities. However, current obstacles include consumer confusion about Cloud Services in terms of the value in helping discover, access, and organize digital goods and services.

This Mind Commerce research focuses on consumer Cloud services delivered by carriers, primarily mobile network operators. The report evaluates technologies, market drivers, and business outlook for Carrier Cloud Service through 2019. It includes forecasting and related analysis.

Target Audience:
Telecom service providers
API management companies
Cloud and virtualization vendors
Content Delivery Networks (CDN)
Telecom managed service providers
Wireless/mobile infrastructure providers
Cloud infrastructure and service providers
Mobile payments and e-commerce providers
Application developers and app store providers

Table of Contents:
1.0    EXECUTIVE SUMMARY    6
2.0    INTRODUCTION    9
2.1    CLOUD COMPUTING    10
2.2    SERVICE MODELS OF CLOUD COMPUTING    12
2.2.1    INFRASTRUCTURE AS A SERVICE (IAAS)    12
2.2.2    PLATFORM AS A SERVICE (PAAS)    12
2.2.3    SOFTWARE AS A SERVICE (SAAS)    13
2.2.4    COMPARISON: IAAS, PAAS & SAAS    14
2.3    CLOUD COMPUTING MARKET SIZE BY DEPLOYMENT MODEL    14
2.4    DEPLOYMENT MODELS OF CLOUD COMPUTING    15
2.4.1    PRIVATE CLOUD    15
2.4.2    PUBLIC CLOUD    15
2.4.3    HYBRID CLOUD    15
2.5    CLOUD COMPUTING MARKET SIZE BY SERVICE MODEL    16
2.6    SERVICE LEVEL AGREEMENTS    16
2.7    BROADBAND AND THE CLOUD    17
2.8    CONSUMER CLOUD SERVICES    18
2.8.1    STORAGE AND BACKUP    18
2.8.2    CLOUD APPLICATIONS    18
2.8.3    CLOUD COMMUNICATION SERVICES    19
2.8.4    CLOUD CONTENT MANAGEMENT SERVICES    20
2.9    CLOUD MARKET FOR CONSUMER AND ENTERPRISE SERVICES 2014 - 2019    212014 - 2019    21
2.9.1    CLOUD COMMERCE    22
2.9.2    PRICING MODELS & PRICING DETAILS OF CONSUMER CLOUD SERVICES    24
2.10    ENTERPRISE VS. CONSUMER NEEDS    28
2.11    LEADING COMPANIES AND CLOUD OFFERINGS    30
3.0    FUTURE OF CONSUMER CLOUD SERVICES    33
3.1    PERSONALIZED CONSUMER CLOUD SERVICES    33
3.2    MOBILITY    33
3.3    PREFERENCE-DRIVEN CLOUD SERVICES    33
3.4    CONTEXT-AWARE CLOUD SERVICES    33
3.5    INTEGRATED WITH NETWORK    36
4.0    WHY CARRIER CLOUD COMPUTING    37
4.1    CARRIER CLOUDZ: A NEW CLASS OF CLOUD    38
4.2    CARRIER CLOUD COMPUTING ECOSYSTEM    39
4.3    BASIC INFRASTRUCTURE CHALLENGES    39
4.3.1    PROTOCOL STANDARDIZATION    39
4.3.2    DEDICATED EQUIPMENT    39
4.3.3    LACK OF EXPOSURE    40
4.4    NEXT - GENERATION OTN (NG-OTN)    40
4.5    CARRIER DATA RESOURCES    41
4.6    IDENTITY MANAGEMENT    43
5.0    CARRIER CLOUD COMPUTING OPPORTUNITY SIZE AND FORECAST    45
5.1    OPPORTUNITY FOR TELECOM COMPANIES    45
5.2    CLOUD SERVICES FORECAST 2014 - 2019    462014 - 2019    46
6.0    CARRIER CLOUD CHALLENGES AND DRIVERS    47
6.1    CHALLENGES    47
6.1.1    BUSINESS-CLASS SERVICES    47
6.1.2    STANDARDIZATION    47
6.1.3    PORTABILITY    47
6.2    ADVANTAGES    47
6.2.1    SERVICE-ORIENTATION    49
6.2.2    PERFORMANCE    49
6.2.3    SECURITY    49
6.3    GROWTH DRIVERS    49
7.0    CONCLUSIONS    51
8.0    APPENDIX: CLOUD SERVICE AND SUPPORT COMPANIES    53
8.1    EQUINIX INC    53
8.1.1    OVERVIEW    53
8.1.2    PRODUCTS & SERVICES    53
8.1.3    FINANCIALS    54
8.1.4    STRATEGY    55
8.2    ALCATEL-LUCENT    55
8.2.1    OVERVIEW    55
8.2.2    PRODUCTS & SERVICES    55
8.2.3    FINANCIALS    56
8.2.4    STRATEGY    56
8.3    ERICSSON    57
8.3.1    OVERVIEW    57
8.3.2    PRODUCTS & SERVICES    57
8.3.3    FINANCIALS    59
8.4    STRATEGY    59
8.5    INTEL CORPORATION    60
8.5.1    OVERVIEW    60
8.5.2    PRODUCTS & SERVICES    60
8.5.3    FINANCIALS    61
8.5.4    STRATEGY    61
8.6    TEITO    62
8.6.1    OVERVIEW    62
8.6.2    PRODUCTS & SERVICES    62
8.6.3    FINANCIALS    63
8.6.4    STRATEGY    63
8.7    NATIONAL ELECTRIC CORPORATION (NEC)    64
8.7.1    OVERVIEW    64
8.7.2    PRODUCTS & SERVICES    64
8.7.3    FINANCIALS    64
8.7.4    STRATEGY    65
8.8    MICROSOFT    65
8.8.1    OVERVIEW    65
8.8.2    PRODUCTS & SERVICES    65
8.8.3    FINANCIALS    67
8.8.4    STRATEGY    67
8.9    GOOGLE INC    67
8.9.1    OVERVIEW    67
8.9.2    PRODUCTS & SERVICES    68
8.9.3    FINANCIALS    69
8.9.4    STRATEGY    70
8.10    RACKSPACE HOSTING INC.    70
8.10.1    OVERVIEW    70
8.10.2    PRODUCTS & SERVICES    71
8.10.3    FINANCIALS    71
8.10.4    STRATEGY    72
8.11    AT&T    72
8.12    OVERVIEW    72
8.12.1    PRODUCTS & SERVICES    73
8.12.2    FINANCIALS    74
8.12.3    STRATEGY    74
8.13    VERIZON    74
8.13.1    OVERVIEW    74
8.13.2    PRODUCTS & SERVICES    75
8.13.3    FINANCIALS    75
8.13.4    STRATEGY    76

List of Figures and Tables

Figure 1: Cloud Computing    11
Figure 2: IaaS, PaaS and SaaS    13
Figure 3: Comparing and Contrasting IaaS, PaaS and SaaS    14
Table 4: Cloud Computing Market Size by Service Model    15
Table 5: Cloud Computing Market Size by Deployment Model    16
Figure 6: Operation of SLA    17
Figure 7: Content Management Process    21
Table 8: Cloud Market for Consumer and Enterprise Services 2014 - 2019    222014 - 2019    22
Figure 9: Operation of E-commerce on the Cloud    23
Figure 10: Benefits of Cloud Computing for E-Commerce    24
Figure 11: Comparison of Cloud Service Costs and Features    27
Figure 12: Consumer Cloud Stack    28
Figure 13: Context Aware Offers as a Process    34
Figure 14: Context Aware Cloud Computing Architecture    35
Figure 15: Carrier Cloud Computing Operations    37
Figure 16: Carrier Network Resource    40
Figure 17: Inside the Carrier Data Centre    41
Figure 18: Operational Elements of Carrier Cloud    42
Figure 19: Identity Management Process    43
Figure 20: Identity Management Architecture    44
Figure 21: Total Addressable Market for Carrier Cloud Services 2014 - 2019    462014 - 2019    46
Figure 22: Key Carrier Cloud Advantages    48
Figure 23: No of Cloud Price Reductions    50
Figure 24: Cloud Computing Pricing Trends    50