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Acxiom Corporation (ACXM) - Financial and Strategic SWOT Analysis Review
Publication Date Oct 2014
Publisher GlobalData
Product Type Report
Pages 35
Single User License help $ 125.00
Site User License help $ 250.00
Corporate User License help $ 375.00
 

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Acxiom Corporation (ACXM) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Highlights

Acxiom Corporation (Acxiom) is an enterprise data, analytics and software as a service company. It provides information management solutions to assist its clients in solving their marketing problems. The company develops large business intelligence and marketing databases. The company’s business segments consist of Marketing and data services, IT Infrastructure management, and Other services, which include marketing solutions, integrated digital marketing solutions, customer data integration solutions, IT infrastructure outsourcing, identity solutions, and professional consulting. The company has operations in the US, Europe, South America, Asia-Pacific and the Middle East. Acxiom is headquartered in Little Rock, the US.

Acxiom seeks to maintain its position through the development of innovative data management solutions and enhancement of existing ones, expansion in emerging markets, strong partner relationships and strategic acquisition and disposal of businesses and investing in products innovation that enables one-to-one marketing at scale with privacy compliance, improving the quality and usability of data, transforming data into insights, and an “Audience Operating System,” which connects data, experiences and partners.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table of Contents
Table of Contents 2
List of Tables 4
List of Figures 5
Section 1 - About the Company 6
Acxiom Corporation - Key Facts 6
Acxiom Corporation - Key Employees 7
Acxiom Corporation - Key Employee Biographies 8
Acxiom Corporation - Major Products and Services 9
Acxiom Corporation - History 10
Acxiom Corporation - Company Statement 14
Acxiom Corporation - Locations And Subsidiaries 16
Head Office 16
Other Locations & Subsidiaries 16
Section 2 – Company Analysis 19
Acxiom Corporation - Business Description 19
Acxiom Corporation - Corporate Strategy 20
Acxiom Corporation - SWOT Analysis 21
SWOT Analysis - Overview 21
Acxiom Corporation - Strengths 21
Strength - Comprehensive Offering 21
Strength - Strong Client Base 21
Strength - Strong Liquidity 21
Acxiom Corporation - Weaknesses 21
Weakness - Declined Operational Performance 21
Weakness - Overdependence on the US 22
Acxiom Corporation - Opportunities 22
Opportunity - Outlook of the Business Intelligence Sector 22
Opportunity - Product Innovation 22
Opportunity - Business Expansion Initiatives 22
Opportunity - Global Economic Outlook 22
Acxiom Corporation - Threats 23
Threat - Competitive Pressure 23
Threat - Rapid Technological Changes 23
Threat - Security Breach 23
Acxiom Corporation - Key Competitors 24
Section 3 – Company Financial Ratios 25
Financial Ratios - Capital Market Ratios 25
Financial Ratios - Annual Ratios 26
Performance Chart 27
Financial Performance 27
Financial Ratios - Interim Ratios 28
Financial Ratios - Ratio Charts 29
Acxiom Corporation, Recent Deals Summary 30
Section 4 – Appendix 31
Methodology 31
Ratio Definitions 31
About GlobalData 35
Contact Us 35
Disclaimer 35

List of Tables
List of Tables
Acxiom Corporation, Key Facts 6
Acxiom Corporation, Key Employees 7
Acxiom Corporation, Key Employee Biographies 8
Acxiom Corporation, Major Products and Services 9
Acxiom Corporation, History 10
Acxiom Corporation, Other Locations 16
Acxiom Corporation, Subsidiaries 16
Acxiom Corporation, Key Competitors 24
Acxiom Corporation, Ratios based on current share price 25
Acxiom Corporation, Annual Ratios 26
Acxiom Corporation, Interim Ratios 28
Acxiom Corporation, Recent Deals Summary 30
Currency Codes 31
Capital Market Ratios 31
Equity Ratios 32
Profitability Ratios 32
Cost Ratios 33
Liquidity Ratios 33
Leverage Ratios 34
Efficiency Ratios 34

List of Figures
List of Figures
Acxiom Corporation, Performance Chart (2010 - 2014) 27
Acxiom Corporation, Ratio Charts 29

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