B2B online market in India comprises content based service providers which also includes market research providers, marketing information services, credit databases, and databases used in an operational business function. This space is now largely being driven by online B2B portals and industry portals/directories that are driving companies to conduct their business globally on a real time basis. It aims to remove the hurdles of time, communication and geographical boundaries. India has a large base of SMEs which are functioning in all parts of the country and following archaic forms of conducting business. This market is providing them a global platform so that they can utilize the services of generating trade leads and keeping a track of current information on a real time basis. Foreign online marketplaces are also functioning in India providing businesses an opportunity to cater to the consumers abroad and also form trading partners.

The report begins with the market overview section highlighting market size and growth of the online B2B market in India. It gives an overview of the market scenario in India. This is followed by a clear description of the major services that the B2B online portals offer to business houses. It provides a descriptive overview of all the services enlightened on an online B2B marketplace.

This is followed by the section which highlights the factors of growth in the market. An analysis of such drivers include proliferation of internet, competitive advantage over other B2B platforms, cost effectiveness, movement to international markets, high adoption rates by industries and ease of information availability. The key challenges of the market have also been analyzed and they include the lack of product and service differentiation and archaic forms of conducting business.

The competition section provides an overview of the competitive landscape of the market. It highlights the market share in terms of number of suppliers and also highlights the preference of online B2B marketplaces by suppliers. It includes profiles of players in the market with a description of the major portals operated by them.