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einCommerce Market in India 2011
Publication Date Dec 2011
Publisher Netscribes (India) Pvt. Ltd.
Product Type Report
Pages 35
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A steady rise in the disposable income coupled with tremendous usage of internet in India, is primarily inflicting growth in the Indian e-Commerce market. Factors such as the busy lifestyle of the working class and a tendency to save time are further fueling growth in the market. Currently, the market is estimated to be valued at INR 0.5 tr and is expected to grow at a CAGR of 47% to reach INR 2.2 tr by 2015.
The report commences with an Introduction section which comprises of an illustration of the e-Commerce work model wherein it depicts the work flow of all the stakeholders involved in the market space. Another detailed illustration about the transaction flow model of an online commerce model is also included in the report so as to provide a better picture of the overall transaction system. Market Overview section of the report talks about the overall market’s size and growth prospects in India, market segments and their respective shares and also highlights the primary aspects influencing growth in the market. Moving along, e-Commerce Market Segments section in the report elaborates on the basic five market segments, wherein it lists their respective market shares, growth drivers and their sub-segments, thereby providing very detailed information about the available segments of e-Commerce.
e-Commerce Ecosystem section is graphical representation of the various layers which constitute the online commerce system. The layers identified in the system include ‘Internet Infrastructure’, ‘Application Infrastructure’, ‘Intermediaries’ and ‘e-Commerce Companies’. Here, the report explains each and every individual layer in detail along with relevant individual examples so as to provide the reader with a better understanding. Types of e-Commerce section in the report comprises of a list of the most popular e-Commerce business models. Description about each and every individual model along with a real life example can be found in this section. Technology used in e-Commerce portion of the report mainly deals with the technical specifications, important features and website design and development stages. It offers a deep and value added information regarding the building and hosting of a successful e-Commerce website.
An analysis of the Drivers and Challenges explains the major factors pushing the market including increased spending power, extensive usage of plastic money, increasing internet penetration and PC usage, ease of transaction and Government initiative, whereas the threats identified for the market include secure payment concerns and lack of confidence.
Demand and Supply Perspective section in the report comprises of an in-depth analysis of both the vendor perception and consumer objectives which in turn enlightens a reader on the various important points regarding the supply and demand side of e-Commerce system. It also lists the vital requirements for the vendors as well consumers in order to proceed with conducting commerce over the internet. Trends identified in the Indian market comprise of Purchase Decisions are brand oriented, Social media involvement and Increasing tie ups with BPOs.
The e-Commerce market in India has witnessed a plethora of investments wherein major e-Commerce vendors in the market have received substantial amount of funding from esteemed PE players. A list of such transactions is collated within the PE Investments section of the report. This section enables a reader to identify the trend of investments that the market has attracted. This is followed by the Major Players section wherein key e-Commerce vendors have been clubbed together according to their categories. It provides information about the company’s snapshot and its business highlights, comprising of information about the products and services offered, recent corporate activities and any major transaction relevant to the company have been collated to give the reader a better picture about the competitive landscape in the market. The report concludes with a strategic recommendation derived after thorough research of the market.

Page 1: Executive Summary
Introduction
Page 2: Illustration - An example of e-Commerce system work model
Page 3: Illustration - Transaction flow within an e-Commerce system
Market Overview
Page 4: e-Commerce Market – India Overview, Market Size and Growth Figures (2010-2015e), Market Share (2010)
e-Commerce Market Segments
Page 5-9: e-Commerce Segments
e-Commerce Ecosystem
Page 10: An example of e-Commerce ecosystem
Types of e-Commerce
Page 11: e-Commerce Models
Technology used in e-Commerce
Page 12: e-Commerce – Website Design
Page 13: e-Commerce – Website Development Phase
Drivers and Challenges
Page 14: Summary
Page 15-19: Drivers
Page 20-21: Challenges
Demand and Supply Perspective
Page 22: Comparison between Supply and Demand Side of e-Commerce
Trends
Page 23: Summary
Page 24: Purchase Decisions are Brand Oriented
Page 25: Social Media Involvement, Increasing BPO Tie Ups
PE Investments
Page 26: Overview, PE Investments Size and Growth Figures (2010 and 2011e), List of Recent Transactions
Major Players
Page 27-34: Major e-Commerce Players
Strategic Recommendation
Page 35: Strategic Recommendation

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