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Kellogg Company: Consumer Packaged Goods Company Profile, SWOT & Financial Report
Publication Date May 2012
Publisher Canadean
Product Type Report
Pages 40
Single User License $ 125.00
Site User License $ 250.00
Corporate User License $ 375.00
 

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Product Synopsis
Canadean's "Kellogg Company: Consumer Packaged Goods Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key employees, business description, competitive benchmarking, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.

Introduction and Landscape
Canadean's "Kellogg Company: Consumer Packaged Goods Company Profile, SWOT & Financial Report" is a crucial resource for industry executives and anyone looking to access key information about "Kellogg Company"

Canadean's "Kellogg Company: Consumer Packaged Goods Company Profile, SWOT & Financial Report" report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Canadean strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

Key Features and Benefits
• Examines and identifies key information and issues about "Kellogg Company" for business intelligence requirements.
• Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported.
• Provides data on company financial performance and competitive benchmarking.
• The profile also contains information on business operations, company history, major products and services, prospects, key employees, locations and subsidiaries.

Key Market Issues
• Quickly enhance your understanding of "Kellogg Company"
• Gain insight into the marketplace and a better understanding of internal and external factors which could impact the industry.
• Increase business/sales activities by understanding your competitors’ businesses better.
• Recognize potential partnerships and suppliers.

Key Highlights
Kellogg Company (Kellogg) is a manufacturer and marketer of ready-to-eat cereals and convenience foods. Its major products are cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. The company offers its products under various brands such as Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Morningstar Farms, Famous Amos, Special K, Stretch Island, All-Bran, Frosted Mini-Wheats, Club and Kashi. It principally operates in the US and the UK markets. Kellogg's products are manufactured in 18 countries and marketed in more than 180 countries across the world. The company also market cookies, crackers and other convenience foods, under brands such as Kellogg's, Keebler, Cheez-It, Murray, Austin and Famous Amos, to supermarkets in the US through a direct store-door (DSD) delivery system and other distribution methods. Kellogg is headquartered in Battle Creek, Michigan, US.


Companies Mentioned

Kellogg Company

1 Business Analysis
1.1 Company Overview
1.2 Business Description
1.3 Major Products and Services
2 Analysis of Key Performance Indicators
2.1 Five Year Snapshot: Overview of Financial and Operational Performance Indicators
2.2 Key Financial Performance Indicators
2.2.1 Revenue and Operating Profit
2.2.2 Asset, Liabilities and Capex
2.2.3 Net Debt vs. Gearing Ratio
2.2.4 Solvency
2.2.5 Valuation
2.3 Competitive Benchmarking
2.3.1 Market Capitalization
2.3.2 Efficiency
2.3.3 Capital Expenditure
2.3.4 Valuation
2.3.5 Turnover – Inventory and Asset
2.3.6 Liquidity
3 Mergers & Acquisitions and Partnerships
3.1 M&A and Partnerships Strategy
4 Recent Developments
5 SWOT Analysis
5.1 SWOT Analysis - Overview
5.2 Strengths
5.3 Weaknesses
5.4 Opportunities
5.5 Threats
6 History
7 Key Employees
8 Key Employee Biographies
9 Locations and Subsidiaries
9.1 Head Office
9.2 Other Locations and Subsidiaries
10 Appendix
10.1 Methodology
10.2 Ratio Definitions
10.3 Disclaimer

List of Tables
Table 1: Major Products and Services
Table 2: Key Ratios - Annual
Table 3: Key Ratios - Interim
Table 4: Key Capital Market Indicators
Table 5: History
Table 6: Key Employees
Table 7: Key Employee Biographies
Table 8: Subsidiaries

List of Figures
Figure 1: Revenue and Operating Profit
Figure 2: Financial Position
Figure 3: Net Debt vs. Gearing Ratio
Figure 4: Solvency
Figure 5: Valuation
Figure 6: Market Capitalization
Figure 7: Efficiency
Figure 8: Capital Expenditure
Figure 9: Valuation
Figure 10: Turnover – Inventory and Asset
Figure 11: Liquidity

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