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Mobile Commerce Market in India 2012
Publication Date Mar 2012
Publisher Netscribes (India) Pvt. Ltd.
Product Type Report
Pages 77
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Mobile Commerce is the activity of commencing commercial transactions between both B2C and B2B entities via mobile devices. Indian retail market has experienced high growth over the last decade with a gradual shift towards modern retailing formats. With growing numbers of mobile devices and mammoth wireless subscriber base, the focus is slowly shifting to mobile platforms. Leveraging on enhanced reach like MVAS and diverse features like of e-commerce, m-commerce is poised for greater adoption across India, in the coming years.

“Although mobile commerce market in India is in nascent stage, m-payment and m-banking segments have shown significant growth over the last few years. Initiative taken by the government and financial organizations to reach India’s un-banked population can ensure tremendous growth in the latter segments. There are around 600,000 territories that require banking facilities but only around 89,000 bank branches are there in the country.” says Mr. Kalyan Banga, Product Manager at Netscribes.

The report begins with ‘Introduction’ section covering overview of mobile commerce or m-commerce which provides basic idea of the segment, essential features of m-commerce system which describes the idle features that should exist in an m-commerce solution. Retail ecosystem with m-commerce delivers a comparison between traditional, modern and m-commerce based retail supply chain in the form of a diagram.

The ‘Mobile Commerce Overview’ section elaborates global & domestic market state of m-commerce. It is accompanied by a plethora of statistical information regarding major m-commerce segments in various countries including in India, such as global trend, state in major countries, global m-payment market size and growth, domestic market size of M-Payment and projection of the same in the coming years and, other related information. Major MVAS delivery platforms for m-commerce services are also covered in the section with details regarding each of the components’ cost, application and usage trends. “Analysis show, P2P transaction, utility bill payments, mobile recharges and, at times, P2M transactions are the ones for which mobile payments are used in India predominantly” noted Kalyan. The section continues with mobile commerce value chain diagram along with a comparison between the demand and supply side of
m-commerce system. The section ends with SWOT analysis of the Indian m-commerce market.

It is followed by ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for m-commerce market in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. “With huge mobile subscriber base across India and increasing trend of shopping over internet amongst youth has set the stage for m-commerce in India, but low awareness and security concerns are delaying significant adoption of the same” added Kalyan.

The report continues with ‘Market Opportunity’ section where potential verticals for m-commerce solutions in India are elaborated. Specific verticals have been highlighted with information regarding each of their market state and opportunity areas for m-commerce. The section also consists of a ‘Vendor Opportunities’ stressing on specific prospective segments and areas for mobile commerce. The section consists of statistical charts and pictorial representation for profound knowledge.

In the ‘M-Commerce Player Profiles’ section, the key m-commerce service providers are profiled. It provides information such as corporate & business highlights covering operational & recent information regarding each company’s contact information, location, key product and service offerings and key contacts. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.

Next the recent developments and prominent trends in the market are illuminated under ‘Market Trends’ section.

The report concludes with the section ‘Strategic Recommendation’ which is derived after a comprehensive analysis of the market state & scope. It suggests key strategic moves which can help enhance and accelerate adopting of MVAS. “M-commerce services stand to gain immense traction in India, if rural and sub-urban population and their needs and preferences are properly catered. For urban market, which is being driven largely by youth, players should develop visually appealing interactive and well organized m-commerce solutions”, said Kalyan.

Page 1: Executive summary
Page 2: Introduction – Mobile Commerce (M-Commerce) Overview, Essential Features of M-Commerce System
Page 3: Retail Ecosystem with M-Commerce
Mobile Commerce Overview
Page 4: Market Overview – Global
Page 5-7: Market Overview – India, Major MVAS Delivery Platforms for M-Commerce Services
Page 8: Major Mobile Commerce Value Chain
Page 9: Comparison between the demand and supply side of
m-commerce system
Page 10: SWOT Analysis of M-Commerce Market in India
Drivers & Challenges
Page 11: Summary – Drivers and Challenges
Page 12-19: Drivers
Page 20-21: Challenges
Market Opportunity
Page 22-24: Potential Verticals
Page 25: Opportunity in Small and Medium Enterprises (SME)
Page 26-32: Vendor Opportunities
Market Trends
Page 33: M-Commerce Domestic Market Trends
M-Commerce Player Profiles
Page 34: Major Public Companies – Summary
Page 35-40: Major Public Companies - Profiles
Geodesic Ltd.
OnMobile Global Ltd.
Page 41: Major Private Companies – Summary
Page 42-73: Major Private Companies - Profiles
Altruist Technologies Pvt. Ltd.
CanvasM Technologies Ltd.
Comviva Technologies Ltd
IMI Mobile Pvt. Ltd
JiGrahak Mobility Solutions Pvt. Ltd.
mChek India Payment Systems Pvt. Ltd.
Netxcell Ltd.
One97 Communications Ltd.
Oxigen Services (India) Pvt. Ltd.
PayMate India Pvt. Ltd.
Spice Digital Ltd.
Strategic Recommendations
Page 74-76: Strategic Recommendations
Page 77: Appendix

List of Charts & Figures

Mobile Commerce Overview
1. M-Payment Market Size and Growth (Global) (2011-2015e)
2. M-Payment – Growth (India) (2011-2015e)
3. MVAS Market Size – India (2011, 2013e, 2015e)
4. Transactions via M-Banking – Growth (India) (2010-2011)
5. E-Commerce - Market Size and Growth (India) (2011-2015e)
Drivers & Challenges
6. Market Size – Smartphone Users (2009-12e)
7. Wireless Subscriber Base – India (2006-2011)
8. Total No. of Household (mn) (2005, 2015e, 2025e)
9. Per Household Annual Income
10. Aggregate Annual Disposable Income (2005, 2015e, 2025e)
11. Employment Growth (2010-2015e)
12. Gross Domestic Product – India (2004-2010)
13. Market Growth – Subscribers of 3G Services (2012e-2015e)
14. Number of Credit Cards (2010, 2014e)
15. Growth in Credit Card Transactions (Jan 2010, Jan 2011)
16. Growth & Size - Enterprise Mobility Market (2009-2015e)
Market Opportunity:
17. Total Number of SMEs – India (2006-2013e)
18. Total Fixed Investment by SMEs – India (2006-2013e)
19. Online Financial Services – Growth (2009-2011)
20. Online Digital Downloads - Growth (2010-2011)
21. Other Online Services –Market Size & Growth (2010-2011)
M-Commerce Player Profiles
22. Bubble Chart – Major Public Companies
23. Financial Snapshots – Major Public Companies
24. Key Business Segments – Major Public Companies
25. Key Geographic Segments – Major Public Companies
26. Bubble Chart – Major Private Companies
27. Financial Snapshots – Major Private Companies

List of Tables

Market Overview
1. Major MVAS Delivery Platforms for M-Commerce Services
M-Commerce Player Profiles
2. Company Profiles
a. Company information
b. Products and services
c. Key people
d. Key Financial Performance Indicators
e. Key Ratios
f. Business Highlights
3. Appendix

List of Figures
Market Overview
1. Anti Diabetic Pharmaceutical Market- Global Market Size and Growth (Value wise 2010 - 2015e)
2. Market Segmentation- Global (Percentage wise 2010 & 2015e)
3. Anti Diabetic Pharmaceutical Market – India Market Size and Growth (Value-Wise, 2010 – 2015e)
4. Growth in therapeutic segments (Percentage wise 2010)
5. Market Segmentation- India (Percentage wise 2010 & 2015e)

Drivers and Challenges
6. Increase in diabetic patients – India (Value wise 2010 – 2030e)
7. Demography- People >60 years in India (Value- Wise 2005 – 2020e)

8. Bubble chart: Competitive summary of major public and private companies
Except Takeda Pharmaceuticals India Private Limited
9. Financial Snapshot
10. Key Business segments (only Public Players)
11. Key Geographic segments (only Public Players)
Except GlaxoSmithKline Pharmaceuticals Limited

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