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Marketing and Sales Behaviors and Strategies in the Airport Industry - 2012-2013 : Survey Brief
Publication Date Jun 2012
Publisher ICD Research
Product Type Report
Pages 52
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Synopsis
• Analysis of opinions drawn from leading airport industry executives
• The report identifies and analyzes the key marketing and sales strategies companies will be adopting to deal with market conditions in 2012-2013

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading airport industry executives. It analyzes the changing marketing behaviour and strategies of the companies in the airport industry. The report also identifies the most significant strategies that airport industry suppliers plan to implement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope
• The opinions and forward looking statements of 201 industry executives have been captured in our in-depth survey, of which 40% represent Director and C-level respondents.
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• This report covers data and analysis on supplier expenditure, sales and marketing and industry developments.
• The report provides insights into the marketing needs of airport industry suppliers and how they are looking to develop their marketing and sales strategies in the future.
• The report examines current practices and provides future expectations for the industry over the next 12-24 months.

Reasons To Buy
• This report will help you to drive revenues by understanding future product investment areas and growth regions.
• This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
• This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
• This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
• This report will help you to predict how the industry will grow, consolidate and where it will stagnate.
• This report will help you to uncover the business outlook, key challenges and opportunities identified by suppliers.


Companies Mentioned

NA

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Global Airports Industry: Profile of Survey Respondents
1.4.1 Global airports industry: profile of buyer respondents
1.4.2 Global airports industry: profile of supplier respondents
2 Marketing and Sales Behaviors and Strategies in 2012-2013
2.1 Key Marketing Aims for 2012-2013: Global Airports Industry Suppliers
2.1.1 Key marketing aims by region: global airports industry suppliers
2.1.2 Key marketing aims by company turnover: global airports industry suppliers
2.1.3 Key marketing aims by revenue growth expectations: global airports industry suppliers
2.2 Essential Amendments to Marketing Activities in 2012-2013
2.2.1 Amendments to marketing activities by region: global airports industry suppliers
2.2.2 Amendments to marketing activities by company turnover: global airports industry suppliers
2.3 Use of New Media for Business Prospects: Global Airports Industry Suppliers
2.3.1 Use of new media by region: global airports industry suppliers
2.3.2 Use of new media by company turnover: global airports industry suppliers
2.4 Critical Success Factors for Choosing a Marketing Agency
2.4.1 Critical success factors by region: global airports industry suppliers
2.4.2 Critical success factors by company turnover: global airports industry suppliers
3 Appendix
3.1 Full survey results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

List of Tables
Table 1: Global Airports Industry Survey Respondents by Company Type, 2012
Table 2: Global Airports Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Airports Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Airports Industry Buyer Respondents by Region (%), 2012
Table 5: Global Airports Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Airports Industry Supplier Respondents by Global Company Turnover (%), 2012
Table 7: Global Airports Industry Supplier Respondents by Region (%), 2012
Table 8: Key Marketing Aims: Global Airports Industry Suppliers (%), 2012
Table 9: Amendments to Marketing Activities: Global Airports Industry Suppliers (%) , 2012
Table 10: Amendments to Marketing Activities by Region: Global Airports Industry Suppliers (%), 2012
Table 11: Amendments to Marketing Activities by Company Turnover: Global Airports Industry Suppliers (%), 2012
Table 12: Use of New Media by Suppliers: Global Airports Industry (%),2012
Table 13: Use of New Media by Region: Global Airports Industry Suppliers (%), 2012
Table 14: Use of New Media by Company Turnover: Global Airports Industry Suppliers (%), 2012
Table 15: Critical Success Factors: Global Airports Industry Suppliers (%), 2010-2012
Table 16: Critical Success Factors by Region: Global Airports Industry Suppliers (%), 2012
Table 17: Critical Success Factors by Turnover: Global Airports Industry Suppliers (% ), 2012
Table 18: Survey Results - Closed Questions

List of Figures
Figure 1: Key Marketing Aims: Global Airports Industry Suppliers (%), 2012
Figure 2: Key Marketing Aims by Region: Global Airports Industry Suppliers (%), 2012
Figure 3: Key Marketing Aims by Company Turnover: Global Airports Industry Suppliers (%), 2012
Figure 4: Key Marketing Aims by Revenue Growth Expectations: Global Airports Industry Suppliers (%), 2012
Figure 5: Amendments to Marketing Activities: Global Airports Industry Suppliers (%) , 2012
Figure 6: Amendments to Marketing Activities by Region: Global Airports Industry Suppliers (%), 2012
Figure 7: Amendments to Marketing Activities by Company Turnover: Global Airports Industry Suppliers (%), 2012
Figure 8: Use of New Media by Suppliers: Global Airports Industry (%),2012
Figure 9: Use of New Media by Region: Global Airports Industry Suppliers (%), 2012
Figure 10: Use of New Media by Company Turnover: Global Airports Industry Suppliers (%), 2012
Figure 11: Critical Success Factors: Global Airports Industry Suppliers (%), 2012
Figure 12: Critical Success Factors by Region: Global Airports Industry Suppliers (%), 2012
Figure 13: Critical Success Factors by Turnover: Global Airports Industry Suppliers (%), 2012

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