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Suppliers' Future Investment in Marketing and Sales Technology in the Airport Industry - 2012-2013 : Survey Snapshot
Publication Date Jun 2012
Publisher ICD Research
Product Type Report
Pages 35
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Synopsis
• Analysis of opinions drawn from leading airport industry executives.
• Analysis on the global airport industry suppliers' future investment in marketing and sales.

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading airport industry executives. It analyzes how future investment in marketing and sales in the global airport industry are set to change in 2012-13. The report also provides data on suppliers future marketing and sales investment by region and by company turnover in the global airport industry.

Scope
• The opinions and forward looking statements of 201 industry executives have been captured in our in-depth survey, of which 40% represent Director and C-level respondents.
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• Key topics covered include future investment in marketing and sales in the global airport industry.

Reasons To Buy
• This report will help you to drive revenues by understanding future product investment areas and growth regions.
• This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.
• This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
• This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.


Companies Mentioned

NA

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Global Airports Industry: Profile of Survey Respondents
1.4.1 Global airports industry: profile of buyer respondents
1.4.2 Global airports industry: profile of supplier respondents
2 Global Airports Industry Suppliers’ Future Investment in Marketing and Sales
2.1 Planned investment in marketing and sales technologies by region: global airports industry suppliers
2.2 Planned investment in marketing and sales by turnover: global airports industry suppliers
3 Appendix
3.1 Full survey results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

List of Tables
Table 1: Global Airports Industry Survey Respondents by Company Type, 2012
Table 2: Global Airports Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Airports Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Airports Industry Buyer Respondents by Region (%), 2012
Table 5: Global Airports Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Airports Industry Supplier Respondents by Global Company Turnover (%), 2012
Table 7: Global Airports Industry Supplier Respondents by Region (%), 2012
Table 8: Planned Investment in Marketing and Sales Technologies: Global Airports Industry Suppliers (%) , 2012
Table 9: Planned Investment in Marketing and Sales Technologies by Region: Global Airports Industry Suppliers (%), 2012
Table 10: Planned Investment in Marketing and Sales Technologies by Company Turnover: Global Airports Industry Suppliers (%), 2012
Table 11: Survey Results - Closed Questions

List of Figures
Figure 1: Planned Investment in Marketing and Sales Technologies: Global Airports Industry Suppliers (%), 2012
Figure 2: Planned Investment in Marketing and Sales Technologies by Region: Global Airports Industry Suppliers (%), 2012
Figure 3: Planned Investment in Marketing and Sales Technologies by Company Turnover: Global Airports Industry Suppliers (%), 2012

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