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Annual Marketing Budgets in the Airport Industry - 2012-2013 : Survey Snapshot
Publication Date Jun 2012
Publisher ICD Research
Product Type Report
Pages 33
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Synopsis
• Analysis of opinions drawn from leading airport industry executives.
• Analysis on how business strategies and practices are set to change in the airport industry in 2012-2013.
• Analysis on spending plans, challenges and investment opportunities for supply decision makers.

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading airport industry executives. It analyzes how marketing expenditure and practices in the airport industry are set to change in 2012-13. This report provides insight into category-level budgets and marketing behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope
• The opinions and forward looking statements of 201 industry executives have been captured in our in-depth survey, of which 40% represent Director and C-level respondents.
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• Key topics covered include marketing budgets by company type, region and company turnover.

Reasons To Buy
• This report provides information on historical marketing expenditure by supplier type and region.
• This report provides information on the changing spending behaviors by product and category.
• This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.


Companies Mentioned

NA

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Global Airports Industry: Profile of Survey Respondents
1.4.1 Global airports industry: profile of buyer respondents
1.4.2 Global airports industry: profile of supplier respondents
2 Annual Marketing Budgets: Global Airports Industry Suppliers
2.1 Annual marketing budgets by region: global airports industry suppliers
2.2 Annual marketing budgets by company turnover: global airports industry suppliers
3 Appendix
3.1 Full survey results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

List of Tables
Table 1: Global Airports Industry Survey Respondents by Company Type, 2012
Table 2: Global Airports Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Airports Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Airports Industry Buyer Respondents by Region (%), 2012
Table 5: Global Airports Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Airports Industry Supplier Respondents by Global Company Turnover (%), 2012
Table 7: Global Airports Industry Supplier Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets: Global Airports Industry Suppliers (%), 2010-2012
Table 9: Annual Marketing Budgets by Region: Global Airports Industry Suppliers (%), 2012
Table 10: Annual Marketing Budgets by Turnover: Global Airports Industry Suppliers (%), 2012
Table 11: Survey Results - Closed Questions

List of Figures
Figure 1: Annual Marketing Budgets: Global Airports Industry Suppliers (%), 2010-2012
Figure 2: Annual Marketing Budgets by Region: Global Airports Industry Suppliers (%), 2012
Figure 3: Annual Marketing Budgets by Turnover: Global Airports Industry Suppliers (%), 2012

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