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Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Packaging Industry - 2012-2013 : Survey Intelligence
Publication Date Jul 2012
Publisher Canadean
Product Type Report
Pages 72
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Synopsis
• Analysis of opinions drawn from leading packaging industry executives.
• Analysis on how marketing expenditure, business strategies and practices in the packaging industry are set to change in 2012-2013.
• Analysis on spending plans, budget allocations, challenges and investment opportunities of supply decision makers.

Summary
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading packaging industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the packaging industry in 2012-13. The report provides data on the current size of the marketing and advertising budgets of packaging industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope
• The opinions and forward looking statements of 217 industry executives have been captured in our in-depth survey, of which 32% represent Director and C-level respondents.
• The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• Key topics covered include marketing spend activity, marketing and sales behaviors and strategies.
• The report examines current practices and provides future expectations for the industry over the next 12-24 months.

Reasons To Buy
• This report will help you to drive revenues by understanding future product investment areas and growth regions.
• This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
• This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
• This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
• This report will help you to predict how the industry will grow, consolidate and where it will stagnate.

1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Packaging Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Global Packaging Industry Suppliers: Marketing Spend Activity
2.1 Annual Marketing Budgets: Global Packaging Industry Suppliers
2.1.1 Annual marketing budgets by suppliers
2.1.2 Annual marketing budgets by region
2.1.3 Annual marketing budgets by company turnover
2.2 Global Packaging Industry: Planned Change in Marketing Expenditure Levels
2.2.1 Planned change in marketing expenditure levels by region
2.2.2 Planned change in marketing expenditure levels by company turnover
2.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
2.2.4 Net change in planned marketing expenditure: cross-industry comparison
2.3 Global Packaging Industry: Future Investment in Media Channels
2.3.1 Future investment in media channels by region
2.3.2 Planned change in marketing spend by company turnover
2.4 Global Packaging Industry Suppliers: Future Investment in Marketing and Sales Technology
2.4.1 Planned investment in marketing and sales technologies by suppliers
2.4.2 Planned investment in marketing and sales technologies by region
2.4.3 Planned investment in marketing and sales technologies by company turnover
3 Global Packaging Industry Suppliers: Marketing, and Sales Behaviors and Strategies in 2012
3.1 Global Packaging Industry 2012: Key Marketing Aims of Suppliers
3.1.1 Key marketing aims of suppliers
3.1.2 Key marketing aims by region
3.1.3 Key marketing aims by company turnover
3.1.4 Key marketing aims by revenue growth expectations
3.2 Global Packaging Industry: Essential Amendments to Marketing Activities 2012-2013
3.2.1 Amendments to marketing activities by region
3.2.2 Amendments to marketing activities by company turnover
3.3 Global Packaging Industry: Use of New Media for Business Prospects
3.3.1 Use of new media by suppliers
3.3.2 Use of new media by region
3.3.3 Use of new media by company turnover
3.4 Global Packaging Industry Suppliers: Critical Factors for Choosing a Marketing Agency
3.4.1 Critical success factors by region
3.4.2 Critical success factors by company turnover
4 Appendix
4.1 Global Packaging Industry Full Survey Results
4.2 About Canadean
4.3 Disclaimer

List of Tables
Table 1: Total Global Packaging Industry Survey Respondents by Company Type, 2012
Table 2: Global Packaging Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Packaging Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Packaging Industry Buyer Respondents by Region (%), 2012
Table 5: Global Packaging suppliers Respondents by Job Role (%), 2012
Table 6: Global Packaging suppliers Respondents by Global Turnover (%), 2012
Table 7: Global Packaging suppliers Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets in the Global Packaging Industry: Suppliers (%), 2010-2012
Table 9: Annual Marketing Budgets in the Global Packaging Industry by Region (%), 2012
Table 10: Annual Marketing Budgets in the Global Packaging Industry by Turnover (%), 2012
Table 11: Planned Change in Marketing Expenditure Levels: Global Packaging Industry Suppliers (%), 2010-2012
Table 12: Global Packaging Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Table 13: Global Packaging Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Table 14: Net Change in Planned Marketing Expenditure: Cross-Industry Comparison (%) 2012
Table 15: Future Investment in Media Channels: Global Packaging Industry Suppliers, 2012
Table 16: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales (%), 2012
Table 17: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales by Region (%), 2012
Table 18: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales by Turnover (%), 2012
Table 19: Key Marketing Aims: Global Packaging Industry Suppliers (%), 2012
Table 20: Amendments to Marketing Activities: Global Packaging Industry Suppliers (%), 2012
Table 21: Global Packaging Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012
Table 22: Global Packaging Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012
Table 23: Use of New Media by Global Packaging Industry Suppliers (%), 2012
Table 24: Global Packaging Industry Suppliers: Use of New Media by Region (%), 2012
Table 25: Global Packaging Industry Suppliers: Use of New Media by Company Turnover (%), 2012
Table 26: Critical Factors for Choosing a Marketing Agency: Global Packaging Industry Suppliers (%), 2010-2012
Table 27: Critical Factors for Choosing a Marketing Agency by Region (%), 2012
Table 28: Critical Factors for Choosing a Marketing Agency by Turnover (%), 2012
Table 29: Survey Results - Closed Questions

List of Figures
Figure 1: Annual Marketing Budgets in the Global Packaging Industry: Suppliers (%), 2010-2012
Figure 2: Annual Marketing Budgets in the Global Packaging Industry by Region (%), 2012
Figure 3: Annual Marketing Budgets in the Global Packaging Industry by Turnover (%), 2012
Figure 4: Planned Change in Marketing Expenditure Levels: Global Packaging Industry Suppliers (%), 2010-2012
Figure 5: Global Packaging Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Figure 6: Global Packaging Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Figure 7: Global Packaging Industry: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012
Figure 8: Future Investment in Media Channels: Global Packaging Industry Suppliers, 2012
Figure 9: Global Packaging Industry: Future Investment in Media Channels by Region (%), 2012
Figure 10: Global Packaging Industry: Future Investment in Media Channels by Turnover (% ), 2012
Figure 11: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales (%), 2012
Figure 12: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales by Turnover (%), 2012
Figure 13: Key Marketing Aims: Global Packaging Industry Suppliers (%), 2012
Figure 14: Global Packaging Industry Suppliers: Key Marketing Aims by Region (%), 2012
Figure 15: Global Packaging Industry Suppliers: Key Marketing Aims by Turnover (%), 2012
Figure 16: Global Packaging Industry Suppliers: Key Marketing Aims by Revenue Growth (%), 2012
Figure 17: Amendments to Marketing Activities: Global Packaging Industry Suppliers (%), 2012
Figure 18: Global Packaging Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012
Figure 19: Global Packaging Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012
Figure 20: Use of New Media by Global Packaging Industry Suppliers (%), 2012
Figure 21: Global Packaging Industry Suppliers: Use of New Media by Region (% ), 2012
Figure 22: Global Packaging Industry Suppliers: Use of New Media by Turnover (%), 2012
Figure 23: Critical Factors for Choosing a Marketing Agency: Global Packaging Industry Suppliers (%), 2012
Figure 24: Critical Factors for Choosing a Marketing Agency by Region (%), 2012
Figure 25: Critical Factors for Choosing a Marketing Agency by Turnover (%), 2012

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