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Future Investment by Media Channel in the Packaging Industry - 2012-2013 : Survey Snapshot
Publication Date Jul 2012
Publisher Canadean
Product Type Report
Pages 32
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Synopsis
- Analysis of opinions drawn from leading packaging industry executives.
- Analysis on the global packaging industry suppliers' future investment by media channel.

Summary
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading packaging industry executives. It analyzes how future investment by media channel in the global packaging industry are set to change in 2012-13. The report also provides data on suppliers future investment by region and planned change in marketing spend by company turnover in the global packaging industry.

Scope
- The opinions and forward looking statements of 217 industry executives have been captured in our in-depth survey, of which 32% represent Director and C-level respondents.
- The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
- Key topics covered include future investment by media channel in the global packaging industry.

Reasons To Buy
- This report will help you to drive revenues by understanding future product investment areas and growth regions.
- This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.
- This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
- This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.

1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Packaging Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Global Packaging Industry: Future Investment in Media Channels
2.1 Future investment in media channels by region
2.2 Planned change in marketing spend by company turnover
3 Appendix
3.1 Global Packaging Industry Full Survey Results
3.2 About Canadean
3.3 Disclaimer

List of Tables
Table 1: Total Global Packaging Industry Survey Respondents by Company Type, 2012
Table 2: Global Packaging Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Packaging Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Packaging Industry Buyer Respondents by Region (%), 2012
Table 5: Global Packaging suppliers Respondents by Job Role (%), 2012
Table 6: Global Packaging suppliers Respondents by Global Turnover (%), 2012
Table 7: Global Packaging suppliers Respondents by Region (%), 2012
Table 8: Future Investment in Media Channels: Global Packaging Industry Suppliers, 2012
Table 9: Survey Results - Closed Questions

List of Figures
Figure 1: Future Investment in Media Channels: Global Packaging Industry Suppliers, 2012
Figure 2: Global Packaging Industry: Future Investment in Media Channels by Region (%), 2012
Figure 3: Global Packaging Industry: Future Investment in Media Channels by Turnover (% ), 2012

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