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Mobile Broadband in Asia-Pacific
Publication Date Jun 2012
Publisher MarketLine
Product Type Report
Pages 37
Single User License help $ 295.00
Corporate User License help $ 737.50
 

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Introduction

Mobile Broadband in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Asia-Pacific mobile broadband market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*Mobile broadband consists of services where users can connect their mobile telephones or computer devices (such as laptops) to the internet through cellular networks (3G or higher), either through a USB modem or an embedded SIM card in their device, or via satellite technology. Access to the internet via fixed wireless technology is not included in this report. Volume is measured in terms of mobile broadband subscriptions. The types of subscription which are considered in this report are: standard mobile (where mobile broadband services have been accessed via a mobile device, but no dedicated data subscription has been purchased separately from other services), dedicated data (where dedicated mobile data services are accessed through a subscription purchased separately from other mobile services, such as voice or messaging) and satellite (where broadband services have been accessed through satellite technology). Any currency conversions included in this report have been calculated using constant 2011 annual average exchange rates.

*The Asia-Pacific mobile broadband industry had total revenues of $119.8 billion in 2011, representing a compound annual growth rate (CAGR) of 35.2% between 2007 and 2011.

*Industry consumption volumes increased with a CAGR of 34.9% between 2007 and 2011, to reach a total of 430.3 million subscribers in 2011.

*The performance of the industry is forecast to decelerate, with an anticipated CAGR of 28.6% for the five-year period 2011 - 2016, which is expected to drive the industry to a value of $422.1 billion by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile broadband market in Asia-Pacific

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile broadband market in Asia-Pacific

Leading company profiles reveal details of key mobile broadband market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific mobile broadband market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Asia-Pacific economy

Key Questions Answered

What was the size of the Asia-Pacific mobile broadband market by value in 2011?

What will be the size of the Asia-Pacific mobile broadband market in 2016?

What factors are affecting the strength of competition in the Asia-Pacific mobile broadband market?

How has the market performed over the last five years?

What are the main segments that make up Asia-Pacific's mobile broadband market?

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Market volume forecast 13
Five Forces Analysis 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Threat of substitutes 18
Degree of rivalry 19
Leading Companies 20
China Telecom Corporation Limited 20
KDDI Corporation 24
NTT DOCOMO, Inc. 27
SOFTBANK Corp. 31
Appendix 35
Methodology 35
Industry associations 36
Related MarketLine research 36

LIST OF TABLES
Table 1: Asia-Pacific mobile broadband industry value: $ billion, 2007–11 8
Table 2: Asia–Pacific mobile broadband industry volume: million subscribers, 2007–11 9
Table 3: Asia–Pacific mobile broadband industry category segmentation: million subscribers, 2011 10
Table 4: Asia–Pacific mobile broadband industry geography segmentation: $ billion, 2011 11
Table 5: Asia-Pacific mobile broadband industry value forecast: $ billion, 2011–16 12
Table 6: Asia–Pacific mobile broadband industry volume forecast: million subscribers, 2011–16 13
Table 7: China Telecom Corporation Limited: key facts 20
Table 8: China Telecom Corporation Limited: key financials ($) 21
Table 9: China Telecom Corporation Limited: key financials (CNY) 21
Table 10: China Telecom Corporation Limited: key financial ratios 22
Table 11: KDDI Corporation: key facts 24
Table 12: KDDI Corporation: key financials ($) 25
Table 13: KDDI Corporation: key financials (¥) 25
Table 14: KDDI Corporation: key financial ratios 25
Table 15: NTT DOCOMO, Inc.: key facts 27
Table 16: NTT DOCOMO, Inc.: key financials ($) 28
Table 17: NTT DOCOMO, Inc.: key financials (¥) 29
Table 18: NTT DOCOMO, Inc.: key financial ratios 29
Table 19: SOFTBANK Corp.: key facts 31
Table 20: SOFTBANK Corp.: key financials ($) 32
Table 21: SOFTBANK Corp.: key financials (¥) 33
Table 22: SOFTBANK Corp.: key financial ratios 33

LIST OF FIGURES
Figure 1: Asia-Pacific mobile broadband industry value: $ billion, 2007–11 8
Figure 2: Asia–Pacific mobile broadband industry volume: million subscribers, 2007–11 9
Figure 3: Asia–Pacific mobile broadband industry category segmentation: % share, by volume, 2011 10
Figure 4: Asia–Pacific mobile broadband industry geography segmentation: % share, by value, 2011 11
Figure 5: Asia-Pacific mobile broadband industry value forecast: $ billion, 2011–16 12
Figure 6: Asia–Pacific mobile broadband industry volume forecast: million subscribers, 2011–16 13
Figure 7: Forces driving competition in the mobile broadband industry in Asia-Pacific, 2011 14
Figure 8: Drivers of buyer power in the mobile broadband industry in Asia-Pacific, 2011 15
Figure 9: Drivers of supplier power in the mobile broadband industry in Asia-Pacific, 2011 16
Figure 10: Factors influencing the likelihood of new entrants in the mobile broadband industry in Asia-Pacific, 2011 17
Figure 11: Factors influencing the threat of substitutes in the mobile broadband industry in Asia-Pacific, 2011 18
Figure 12: Drivers of degree of rivalry in the mobile broadband industry in Asia-Pacific, 2011 19
Figure 13: China Telecom Corporation Limited: revenues & profitability 22
Figure 14: China Telecom Corporation Limited: assets & liabilities 23
Figure 15: KDDI Corporation: revenues & profitability 26
Figure 16: KDDI Corporation: assets & liabilities 26
Figure 17: NTT DOCOMO, Inc.: revenues & profitability 29
Figure 18: NTT DOCOMO, Inc.: assets & liabilities 30
Figure 19: SOFTBANK Corp.: revenues & profitability 33
Figure 20: SOFTBANK Corp.: assets & liabilities 34

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