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Market Focus - The Make-up Market in Hong Kong, to 2016
Publication Date Sep 2012
Publisher Canadean
Product Type Report
Pages 48
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Product Synopsis
- Market Review - The Make-up Market in Hong Kong, to 2016 is the result of Canadean's extensive market research
- The report presents quantitative analysis on the Make-up consumption trends in Hong Kong, covering Make-up consumption volumes and values at market and category level for the latest financial year (current year) and the extreme ends of the historical and forecast periods. The report also presents the current year's data for top brands and distribution channels
- This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop the market data. This allows domestic and foreign companies to identify the market dynamics and to understand which categories and segments are showing growth in the coming yea

Introduction and Landscape
Why was the report written?
- This report provides authoritative and granular data on the Make-up market in Hong Kong to help the marketers understand the trends and the underlying reasons behind them
- Based upon primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans

What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers' behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest data on market dynamics in Hong Kong Make-up market, providing marketers with the essential data to understand their own, and their competitors', position in the market and the information to accurately identify where to compete in the future.

Key Features and Benefits
Detailed category coverage is provided, covering four product segments that include: Eye Make-up, Face Make-up, Lip Make-up and Nail Make-up.

Detailed product sales segmentation is provided for both volume and value data, and the current year's data for leading brands and distribution channels at category level.

Future forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Category definitions
1.2.2 Distribution Channel definitions
1.2.3 Volume Units and Aggregations
1.2.4 Methodology Summary
2 Hong Kong Make-up Market Overview
2.1 Make-up Market Analysis by Value
2.1.1 Overall Make-up Market Value
2.1.2 Make-up Market Value by Category
2.2 Make-up Market Analysis by Volume
2.2.1 Overall Make-up Market Volume
2.2.2 Make-up Market Volume by Category
3 Hong Kong Eye Make- up Market Overview
3.1 Eye Make-up Value Analysis
3.1.1 Eye Make-up Market by Value
3.1.2 Eye Make-up Market Value by Segments
3.2 Eye Make-up Volume Analysis
3.2.1 Eye Make-up Market by Volume
3.2.2 Eye Make-up Volume by Segments
3.3 Eye Make-up Market Value Analysis by Brands, 2011
3.4 Eye Make-up Market Value by Distribution Channel, 2011
4 Hong Kong Face Make-up Market Overview
4.1 Face Make-up Value Analysis
4.1.1 Face Make-up Market by Value
4.1.2 Face Make-up Market Value by Segments
4.2 Face Make-up Volume Analysis
4.2.1 Face Make-up Market by Volume
4.2.2 Face Make-up Market Volume by Segments
4.3 Face Make-up Market Value Analysis by Brands, 2011
4.4 Face Make-up Market Value by Distribution Channel, 2011
5 Hong Kong Lip Make-up Market Overview
5.1 Lip Make-up Value Analysis
5.1.1 Lip Make-up Market by Value
5.1.2 Lip Make-up Market Value by Segments
5.2 Lip Make-up Volume Analysis
5.2.1 Lip Make-up Market by Volume
5.2.2 Lip Make-up Market Volume by Segments
5.3 Lip Make-up Market Value Analysis by Brands, 2011
5.4 Lip Make-up Market Value by Distribution Channel, 2011
6 Hong Kong Nail Make-up Market Overview
6.1 Nail Make-up Value Analysis
6.1.1 Nail Make-up Market by Value
6.2 Nail Make-up Volume Analysis
6.2.1 Nail Make-up Market by Volume
6.3 Nail Make-up Market Value Analysis by Brands, 2011
6.4 Nail Make-up Market Value by Distribution Channel, 2011
7 APPENDIX
7.1 About Canadean
7.2 Disclaimer

List of Tables
Table 1: Category definitions - Make-up Market
Table 2: Distribution Channel definitions - Make-up Market
Table 3: Volume Units for Make-up Market
Table 4: Hong Kong Make-up Market Value (HKD m)
Table 5: Hong Kong Make-up Market Value (USD m)
Table 6: Hong Kong Make-up Market Value (HKD m) by Category
Table 7: Hong Kong Make-up Market Value (USD m) by Category
Table 8: Hong Kong Make-up Market Volume (Units m)
Table 9: Hong Kong Make-up Market Volume (Units m) by Category
Table 10: Hong Kong Eye Make-up Market Value (HKD m)
Table 11: Hong Kong Eye Make-up Market Value (USD m)
Table 12: Hong Kong Eye Make-up Market Value (HKD m) by Segments
Table 13: Hong Kong Eye Make-up Market Value (USD m) by Segments
Table 14: Hong Kong Eye Make-up Market Volume (Units m)
Table 15: Hong Kong Eye Make-up Market Volume (Units m) by Segments
Table 16: Hong Kong Eye Make-up Market Value by Brands (HKD m), 2011
Table 17: Hong Kong Eye Make-up Market Value by Brands (USD m), 2011
Table 18: Hong Kong Eye Make-up Market Value by Distribution Channel (HKD m), 2011
Table 19: Hong Kong Eye Make-up Market Value by Distribution Channel (USD m), 2011
Table 20: Hong Kong Face Make-up Market Value (HKD m)
Table 21: Hong Kong Face Make-up Market Value (USD m)
Table 22: Hong Kong Face Make-up Market Value (HKD m) by Segments
Table 23: Hong Kong Face Make-up Market Value (USD m) by Segments
Table 24: Hong Kong Face Make-up Market Volume (Units m)
Table 25: Hong Kong Face Make-up Market Volume (Units m) by Segments
Table 26: Hong Kong Face Make-up Market Value by Brands (HKD m), 2011
Table 27: Hong Kong Face Make-up Market Value by Brands (USD m), 2011
Table 28: Hong Kong Face Make-up Market Value by Distribution Channel (HKD m), 2011
Table 29: Hong Kong Face Make-up Market Value by Distribution Channel (USD m), 2011
Table 30: Hong Kong Lip Make-up Market Value (HKD m)
Table 31: Hong Kong Lip Make-up Market Value (USD m)
Table 32: Hong Kong Lip Make-up Market Value (HKD m) by Segments
Table 33: Hong Kong Lip Make-up Market Value (USD m) by Segments
Table 34: Hong Kong Lip Make-up Market Volume (Units m)
Table 35: Hong Kong Lip Make-up Market Volume (Units m) by Segments
Table 36: Hong Kong Lip Make-up Market Value by Brands (HKD m), 2011
Table 37: Hong Kong Lip Make-up Market Value by Brands (USD m), 2011
Table 38: Hong Kong Lip Make-up Market Value by Distribution Channel (HKD m), 2011
Table 39: Hong Kong Lip Make-up Market Value by Distribution Channel (USD m), 2011
Table 40: Hong Kong Nail Make-up Market Value (HKD m)
Table 41: Hong Kong Nail Make-up Market Value (USD m)
Table 42: Hong Kong Nail Make-up Market Volume (Units m)
Table 43: Hong Kong Nail Make-up Market Value by Brands (HKD m), 2011
Table 44: Hong Kong Nail Make-up Market Value by Brands (USD m), 2011
Table 45: Hong Kong Nail Make-up Market Value by Distribution Channel (HKD m), 2011
Table 46: Hong Kong Nail Make-up Market Value by Distribution Channel (USD m), 2011

List of Figures
Figure 1: Hong Kong Make-up Market Value (HKD m)
Figure 2: Hong Kong Make-up Market Value (HKD m) by Category
Figure 3: Hong Kong Make-up Market Share (%) by Category
Figure 4: Hong Kong Make-up Market Volume (Units m)
Figure 5: Hong Kong Make-up Market Volume (Units m) by Category
Figure 6: Hong Kong Eye Make-up Market Value (HKD m)
Figure 7: Hong Kong Eye Make-up Market Value (HKD m) by Segments
Figure 8: Hong Kong Eye Make-up Market Volume (Units m)
Figure 9: Hong Kong Eye Make-up Market Volume (Units m) by Segments
Figure 10: Hong Kong Eye Make-up Market Value by Brands (HKD m), 2011
Figure 11: Hong Kong Eye Make-up Market Value by Distribution Channel (HKD m), 2011
Figure 12: Hong Kong Face Make-up Market Value (HKD m)
Figure 13: Hong Kong Face Make-up Market Value (HKD m) by Segments
Figure 14: Hong Kong Face Make-up Market Volume (Units m)
Figure 15: Hong Kong Face Make-up Market Volume (Units m) by Segments
Figure 16: Hong Kong Face Make-up Market Value by Brands (HKD m), 2011
Figure 17: Hong Kong Face Make-up Market Value by Distribution Channel (HKD m), 2011
Figure 18: Hong Kong Lip Make-up Market Value (HKD m)
Figure 19: Hong Kong Lip Make-up Market Value (HKD m) by Segments
Figure 20: Hong Kong Lip Make-up Market Volume (Units m)
Figure 21: Hong Kong Lip Make-up Market Volume (Units m) by Segments
Figure 22: Hong Kong Lip Make-up Market Value by Brands (HKD m), 2011
Figure 23: Hong Kong Lip Make-up Market Value by Distribution Channel (HKD m), 2011
Figure 24: Hong Kong Nail Make-up Market Value (HKD m)
Figure 25: Hong Kong Nail Make-up Market Volume (Units m)
Figure 26: Hong Kong Nail Make-up Market Value by Brands (HKD m), 2011
Figure 27: Hong Kong Nail Make-up Market Value by Distribution Channel (HKD m), 2011

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