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Brave New World: Convergence of Broadband, Location and Augmented Reality
Publication Date Jan 2013
Publisher Mind Commerce
Product Type Report
Pages 72
Single User License help $ 1995.00
Corporate User License help $ 4995.00
 

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The growing demand for mobile broadband services is driving an ever increasing number of commercial LTE network deployments.  Location-based Service (LBS) applications depend on mobile positioning, Geography Information Systems (GIS), application middleware, application software, and support.   Augmented Reality (AR) represents a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, that enrich the user's perception of the real world.  

 

The convergence of broadband, location, and augmented reality represents an excellent opportunity for the entire wireless value chain as there is an opportunity for value-added service applications that leverage the unique aspects of all three technologies.  By the end of 2016, revenue produced by the AR industry will total more than $600 billion. By 2014, approximately 864 million mobile phones will be AR-ready, and in excess of 100 million vehicles will come equipped with AR technology. 

 

The use of AR with mobile phones has a lot of potential for the mobile commerce area.   AR will make the shopping experience for the end user more educational, entertaining, and engaging. This research analyzes the use of AR applications in the mobile market arena with in depth analysis focused on the future of AR applications for marketing and advertising in mobile and wearable augmented reality devices.  This report includes specific case studies and vision for the future market of mobile and wearable devices with AR applications in several industries.

1.0          EXECUTIVE SUMMARY  4

2.0          INTRODUCTION                6

2.1          CASE STUDY: LOCATION BASED SERVICE                10

2.2          LOCATION BASED SERVICE APPLICATIONS            11

2.2.1      LOCATION BASED SERVICE GAMING       16

2.3          LOCATION SERVICES + SOCIAL COMMERCE = COMMERCE SUCCESS         19

2.4          WEARABLE AUGMENTED REALITY DEVICES          20

2.5          WEARABLE DEVICES COMPONENT AND TECHNOLOGIES                21

2.5.1      GOOGLE GLASSES DEVELOPMENTS         22

2.5.2      GOOGLE GLASSES TECHNOLOGIES           23

2.5.3      GOOGLE GLASSES POTENTIAL APPLICATIONS     24

2.5.4      GOOGLE NOW INTEGRATION WITH GOOGLE GLASSES   25

3.0          BROADBAND DEVELOPMENT IN LTE WORLD        27

3.1          COMPARISON BETWEEN LTE SOLUTIONS              33

3.1.1      THROUGHPUT PERFORMANCE  34

3.2          LTE PERFORMANCE ANALYSIS    36

3.2.1      LATENCY              37

3.2.2      EFFICIENCY         37

3.2.3      VOIP OVER LTE  40

3.3          CONCLUSION    41

3.4          THE MIGRATION 3G TO 4G/LTE AND BEYOND BENEFITS FOR THE AR AND LBS APPLICATIONS       41

4.0          THE CONVERGENCE OF THE THREE NEW TECHNOLOGIES IN MOBILE COMMERCE               43

4.1          CASE STUDY: VIDEOS AND AR IN ADVERTISING  44

4.2          THE RISE OF APPLICATIONS         48

4.2.1      LOCATION SERVICES BENEFITS   49

4.2.2      PAY POINT SOLUTIONS 49

1.1.1      SWARM DATA MINING 50

4.2.3      PREDICTIONS FOR THE NEXT GENERATION           50

4.2.4      OBSOLESCENCE OF THE WALLET                50

4.3          MARKET THREATS ANALYSIS       52

4.4          LOCATION COMMERCE, AUGMENTED REALITY AND VIDEO ADVERTISING             58

5.0          THE MARKET WITH FAST BROADBAND, LOCATION-BASED SERVICE AND AUGMENTED REALITY   61

5.1          FAST BROADBAND, FAST APP DEVELOPMENT AND BAD LBS REGULATIONS          61

5.1.1      CASE STUDY: LBS REGULATION AND USER'S PRIVACY      64

5.2          GOOD SERVICES, SLOW MARKET ADOPTION       67

5.2.1      THE END-USER ROLE       67

5.2.2      THE NETWORK OPERATOR AND THIRD PARTY PROVIDER ROLE    68

5.2.3      MARKET THREATS            71

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