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Annual Marketing Budgets in the European Asset Finance Industry: Survey Snapshot
Publication Date Oct 2012
Publisher Timetric
Product Type Report
Pages 20
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"Annual Marketing Budgets in the European Asset Finance Industry: Survey Snapshot" report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry companies in Europe. This report identifies the marketing budgets of these companies by company type. The average size of the annual marketing budget for European asset finance industry respondents’ companies measured US$3.1 million for 2012. Please note that the marketing budgets mentioned only relate to the respondents companies’ and is not an estimate of the overall industry.

Scope
The report features the opinions of the European asset finance industry respondents related to the following:
• Annual marketing budgets

Reasons to Buy
• Provides information about the size of annual marketing budgets of companies in the European asset finance industry

Key Highlights
NA


Companies Mentioned

NA

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Annual Marketing Budget
2.1 Annual marketing budgets by company type
3 Appendix
3.1 Survey Results – Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer

List of Tables
Table 1: Total European Asset Finance Industry Survey Respondents by Company Type, 2012
Table 2: European Asset Finance Industry Respondents by Job Role (%), 2012
Table 3: European Asset Finance Industry Respondents by Company Turnover (%), 2012
Table 4: Annual Marketing Budgets by Company Type in the European Asset Finance Industry (%), 2012
Table 5: Survey Results – Closed Questions

List of Figures
Figure 1: Annual Marketing Budgets by Company Type in the European Asset Finance Industry (%), 2012

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